Deals

Letter of Intent (LOI) for Buying an Online Business

Use an LOI to clarify the deal before both sides spend heavily on final diligence and legal drafting.

Independent guideUpdated September 14, 2026
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In brief: An LOI records the proposed commercial framework before final documentation, but its binding effect depends on wording and jurisdiction.

What an LOI usually covers

  • Proposed price and payment structure
  • Transaction structure
  • Key conditions and diligence expectations
  • Target timing
  • Exclusivity or no-shop terms where agreed
  • Confidentiality and other provisions

Binding versus non-binding

Many commercial terms are expressed as non-binding while certain provisions can be binding. The exact effect depends on drafting and law, so do not rely on a generic internet template for a material transaction.

Why specificity helps

Clear assumptions reduce later disagreement about what was actually offered, what diligence remains and what must happen before closing.

What happens next

After the LOI, the buyer typically completes deeper diligence while the parties negotiate definitive documents and prepare payment and transfer mechanics.

Use professional advice where it matters

A qualified lawyer can tailor the LOI to the deal, jurisdiction and risk rather than forcing a transaction into a generic form.