Value usually starts with normalized financial performance, then changes with growth quality, concentration, owner dependence, durability, transferability and market demand.
A practical valuation framework.
A website-focused valuation guide.
How multiples are used and misused.
Recurring revenue, churn, growth and quality.
Margins, inventory, channels and repeat purchase.
Traffic, earnings quality and concentration.
When each denominator makes sense.
The value drivers buyers actually care about.