In brief: Verify financial performance, demand, operations, ownership, technical assets, contracts and transferability before committing capital.
Financial
- Reconcile revenue to bank, processor or platform records.
- Rebuild normalized profit and challenge add-backs.
- Review seasonality, refunds, chargebacks and working-capital needs.
Customers and demand
- Measure concentration.
- Review acquisition channels and retention.
- Check whether recent growth depends on one campaign, platform or customer.
Operations
- Map owner workload.
- Identify employees, contractors and suppliers.
- Document recurring processes and single points of failure.
Legal and ownership
- Confirm entity and asset ownership.
- Review material contracts and transfer restrictions.
- Check intellectual-property ownership and outstanding disputes.
Technical and transfer
- Inventory domains, hosting, repositories, software, analytics and accounts.
- Review security, backups and technical debt.
- Create a written transfer checklist before closing.