Start with route, not brand
A seller can go direct, use a self-service marketplace, choose a curated marketplace or engage a broker-led process. Those routes create different costs, workloads and buyer pools.
Self-service marketplace
Best when the business is straightforward, records are clean and the seller is comfortable managing buyer questions, diligence and negotiation. Lower upfront friction can be attractive, but seller execution matters.
Curated marketplace
Best when the business meets stricter quality thresholds and the seller values a more filtered buyer environment. Curation can improve signal, although it can also reduce flexibility.
Broker-led sale
Best when deal complexity, confidentiality or negotiation needs justify active assistance. Compare success fees and retainers against the value of reduced workload and potentially better execution.
Where Flippa fits
Flippa currently offers both self-service packages and a broker-led route for qualifying businesses, making it useful to compare service levels within one platform as well as against outside alternatives.